Despite the logic behind it, the market doesn't support this concept. Our values—training, installation, service, support, knowledge—are more clearly differentiated in this segment. As price competition increases, the squeeze between the manufacturer's price into channels and the end-users ultimate buying price continues. We have been serving the [city, state] for more than [time in business]. There is usually a lot of leakage in ad-hoc purchasing through local chain stores and mail order. Gilmore’s provides expert glass repair, plumbing, and electrical services. Our margins are declining steadily for our hardware lines. We specialize in [service, search term]. The national chains are a growing presence: CompUSA, Best Buy, and others. We will be using local newspaper advertising, radio, and cable TV to launch the initial campaign. Mary Bellis covered inventions and inventors for ThoughtCo for 18 years. Writing an effective description for your small business is easier than you think. We estimate there are 45,000 such businesses in our market area. We could offer the local radio station a regular talk show on technology for small business, as one example. The margin squeeze is happening throughout the computer industry, worldwide. Its specifications include: (add information). We need to focus our offerings on small business as the key market segment we should own. • fun, upbeat Here’s how your Google business description appears on a mobile web search: Finally, here’s what your Google business description will look like on a mobile Maps search: With all of these views, the description appears above the fold, meaning it is visible before a user has to scroll down on the page. We could also reach out to local news outlets to let them know we have experts who are able to address issues relating to technology for small business/home offices should the need arise. Margins are squeezed as they compete against chains, in a competition based on price more than on service and support. The hardware is like the razor, and the support, service, software services, training, and seminars are the razor blades. We must also sell the service and charge for it separately. We use it mainly as an inexpensive workstation for small business installations. We must differentiate ourselves from the box pushers. Sample Management Summary Section of a Business Plan. Google Description Example for Retail Business Template: [Business name] is a [type of business, category] in [city and neighborhood]. We need to sell the company, not the product. When asked, the owners will complain that margins are squeezed by the chains and customers buy based on price only. They are under-capitalized and under-managed. Follow our simple guide to create your own small business description in less than 20 minutes. Our target companies are large enough to require the kind of high-quality information technology management we offer but too small to have a separate computer management staff (such as an MIS department). As a corollary, the high end of the home office market is also appropriate. Unfortunately, we cannot sell the products at a higher price simply because we offer services; the market has shown that it will not support that concept. The business description usually begins with a short description of the industry. [Value statement.]. What sets you apart from the competition? For networking, we need to provide better knowledge of cross-platform technologies. They expect the copy machine vendors, office products vendors, and office furniture vendors, as well as the local graphic artists, freelance writers, or whomever, to visit their office to make their sales. Differentiate from box-pushing, price-oriented businesses by offering and delivering service and support—and charging for it accordingly. We need to make sure we have the knowledge-intensive business and service-intensive business we claim to have. . • casual, comfortable, relaxed Once again, while the business description field may seem like a prime spot to insert some valuable links to drive traffic to your website, don’t do it. Our focus group sessions indicated that our target home office buyers think about the price but would buy based on quality service if the offering were properly presented. AMT sells personal computer technology for small business including personal computer hardware, peripherals, networks, software, support, service, and training. Even though you would never dream of doing this, it goes without saying that publishing false or gimmicky information about your business is against Google’s fairly easygoing policy. You can find all types of lab equipment for schools and colleges. This is easily the most important piece of information you should cover in the description. You can find [product, search term] for [audience or occasion]. Neither owns more than 15%, but both are active participants in management decisions. ThoughtCo uses cookies to provide you with a great user experience. If none of the above apply, it’s usually best to leave the history lesson for your website. It serves its clients as a trusted ally, providing them with the loyalty of a business partner and the economics of an outside vendor. For the focus of our plan, the most important are those that are real businesses offices from which people earn their primary income. Many of our information applications are mission-critical, so we assure our clients that we'll be there when they need us. • flavorful, tasty If customers are curious enough to read it, that means they want to learn more and see if you have what they’re looking for.

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