I hope to change that. I am a New York City-based journalist specializing in international music and media with a focus on the Asian pop culture market and its trends. I feel like I can have this song as my treasure because it’s a song that’s made wholly with me. The first one was actually AOMG. Lee Hi: A lot of people have asked me this question. Founded by Jay Park, it’s a big shift for Lee Hi, who previously was signed to YG Entertainment, the company known for acts like BLACKPINK and BIGBANG. Since I started my career early when I was a teenager, earlier I wasn’t able to produce everything by myself and have my hands on every aspect of the production. Along with being a K-pop. The only difference is that I’m being more hands on and checking a lot of details; I’m tailoring it to fit myself. Why did you want to mark your new beginning with the song? I feel really proud of it. Herman: Then it must be really exciting to take the reins at this point of your career for you? Herman: YG has a reputation of artists taking quite a while between releases, including yourself. In her new song “Holo” South Korean songstress Lee Hi spends its soulful R&B length offering introspective comfort, vacillating between mournful reflection and exuberant hope bolstered by a euphoric choral backing. What’re you going to get from this?” But I actually think my old company and my new company are both very great at their own things, but they’re two different companies. EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation BrandVoice. Since I heard that from Code Kunst, I kept thinking about it as I was going through other meetings, and ultimately decided it was the right company for me. I’m working on the next thing already. Now, I am touching every element of the release, detail by detail. It’s fitting for a release that marks a new beginning for 23-year-old Lee Hi (Lee Ha-yi), who announced her move to the hip-hop and R&B label AOMG this week. Even if the single doesn’t do really well, I don’t mind. 이하이는 2012년 데뷔하여 오랜 기간 동안 특유의 리듬감과 호소력 있는 목소리 로 많은 대중들의 꾸준한 사랑을 받아왔다. Herman: Is there anyone you want to work with in particular? But I found out that a lot of people were rooting for me, and had their eyes on me, so I felt like it was a way to show people and settle their curiosity by talking with my friends in the industry. I thought when I’d go to a new company a lot of things would be different but actually I’m making the same music I’ve been doing so it’s not really much different for me. You’re mentioning how you hope to release some new collaborations, so do you hope that you release more songs under AOMG, with a speedier timeline? etc.” That’s them doing their job. People can be lonely when they’re with others. I’m putting my best effort into it, so I hope people stay tuned and check it out. After reports the singer was in talks to sign on to Jay Park 's hip hop label AOMG, the label confirmed the news on Twitter on July 22 KST. What do you want to do? When I was singing it, I was hoping it could comfort people going through a lot of things. Herman: Why did you ultimately decide to move to AOMG? Lee Hi: Obviously, I want to release more music if I can. You may opt-out by. In 2020, she has just started the new chapter of her music career by signing with one of the top Hip-hop and R&B labels; AOMG in Korea, and releasing a single [HOLO]. 2020년 JTBC의 음악 예능 ‘비긴어게인 코리아’에서 출연한 이하이는 대체불가한 음악적 재능을 증명하며 약 1년간의 공백을 성공적으로 메꾸는 데 성공, 대중의 기대를 충족시켰다. Opinions expressed by Forbes Contributors are their own. Lee Hi’s new beginning launched on Thursday (July 23) with the release of “Holo” via a music video that is both heartwarming and reflective in the … So sometimes there were periods where I wasn’t able to put out my music as rapidly as I’d like, and fans would be missing it. If that was my youth when I could learn about this industry, now I’m an adult and I want to try being more hands on regarding every aspect of my career. Along with being a K-pop columnist at Billboard, I’ve written for outlets including NBC News, Entertainment Weekly, The Village Voice, MTV, and Noisey. Lee Hi has officially signed with AOMG! In the beginning of the year, I was already going to meetings with different companies but not even people close to me knew about it. So I’m looking forward to that. Lee Hi: When I was talking to our CEO, DJ Pumkin, I was saying that Loco is the artist I most want to work with. At my prior company, things were very corporate. 데뷔 싱글 앨범 [1,2,3,4] 부터 2019년 도에 발매한 EP [24°C]까지 그녀만의 소울풀한 목소리와 다양한 장르를 넘나드는 폭넓은 음악적 스펙트럼을 선보이며 대한민국을 대표하는 보컬리스트로 자리매김 했다. Herman: Prior to the song’s release, you actually released the “#Holo” YouTube video series, where you shared conversations with peers in the industry about what company you should move to. Lee Hi: Good, and it’s good to be busy. Herman: On the teaser art for “Holo,” you featured the verses: “I’m gonna stop cryin’, stop feelin’, stop thinkin’ ‘bout you, my babe / Not gonna cry anymore, gonna breakout / And gonna take more care of myself / I’m gonna stop.” What about this made you want to emphasize it specifically ahead of the song’s release?

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