The audience does not need to tune themselves to you—you need to tune your message to fit them. https://www.amazon.com/gp/product/0470632011, https://itunes.apple.com/us/book/resonate/id517154732, https://www.barnesandnoble.com/w/resonate-nancy-duarte/1102492812, https://800ceoread.com/products/resonate-nancy-duarte-english, Daniel Pink, author of DRIVE, WHEN, A Whole New Mind. People inherently know that connecting in person can yield powerful outcomes. Turn your “meh” messages into compelling content and create persuasive presentations that really mean something to your audience. All too often, presentations don't resonate with the audience and move them to transformative action. Changing your stance from that of the hero to one of the wise storyteller will connect the audience to your idea, and an audience connected to your idea will change. Tiny font might be trendy but its tough to read... (and still some great ideas here), Commenté au Royaume-Uni le 14 juillet 2015. this has some really great ideas and some lovely imagery. You have to make a serious commitment to the time, discipline, and energy it takes to understand your audience and craft a message that will resonate with them. The accepted norm is for presenters to hide behind slides, as though hiding were a form of effective communication. They can share the knowledge they gained about special tools and powers they picked up on their own life’s journey. You may even feel like you’re their hero, there to rescue them from their helplessness and ignorance. This isn’t something that just happens automatically; it comes at the price of long and thoughtful hours spent constructing messages that resonate deeply and elicit empathy. He’ll tell you about what he is interested in, how hip he is, and imply that you are lucky to have met him. Someone has incorporated the power of story into presentations!" those who cannot change their minds cannot Sync all your devices and never lose your place. Impossible d'ajouter l'article à votre liste. Companies that are able to flourish in the never-ending alternation and tension between what is and what could be are healthier than companies that can’t. From those insights, we developed a persuasive presentation course to teach people like you how to resonate with your audience and make a difference. Relying too much on proof distracts you from the real mission—which is emotional connection.” Seth Godin2. Stories are the most powerful delivery tool for information, more powerful and enduring than any other art form. Presentations don't have to be boring ordeals. We researched history’s most effective speakers and speeches and found out that transformational presentations use story principles to engage audiences and get their support. Presentations have the power to change the world. Enter Your Info to View Resonate E-book. The answer is, it’s an uncomfortable style for presenters, and especially for analytical professionals. It’s the audience that’s going to do all the hard work so that you can attain your objectives. Get Resonate: Present Visual Stories that Transform Audiences now with O’Reilly online learning. Persuading with a story is hard. Being human and taking risks are the foundation of creative results. You will discover how to understand your audience, create persuasive content, and elicit a groundswell response. But it’s important for your message to stand out, or it won’t be remembered. Aristotle said that the man who is in command of persuasion must be able “to understand the emotions—that is, to name them and describe them, to know their causes and the way in which they are excited.” And that “persuasion may come through the hearers, when the speech stirs their emotions.”3. RULE #3: If a presenter knows the audience's resonant frequency and tunes to that, the audience will move. Explore a preview version of Resonate: Present Visual Stories that Transform Audiences right now. Any intelligent person can sit down and make lists. Nancy Duarte’s latest work, resonate: Present Visual Stories that Transform Audiences is such a book. The more you want your idea adopted, the more it must stand out. • How to use story principles to grip audiences’ attention Great presenters transform audiences. Her firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and culture. People enjoy following a leader who has survived personal challenges and can share her narrative of struggle and victory (or defeat) comfortably. Désolé, un problème s'est produit lors de l'enregistrement de vos préférences en matière de cookies. All too often, presentations don′t resonate with the audience and move them to transformative action. Damon Lindelof, Co–creator of LOST, "To write a book about effective and inspiring communication is a challenge because it has to demonstrate what it advocates. So why aren’t presentations more emotional? Review what you’ve learned so far. Probably works better as a coffee table book than something to read properly with the intention of studying the topic (which is what I was hoping to do).

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